AMPC has been shortlisted for this year’s Performance Marketing Awards – in the category Best Affiliate Programme Optimisation
We’re proud to announce that AMPC has been shortlisted for the 2025 Performance Marketing Awards, in the category of Best Affiliate Programme Optimisation – a recognition of our innovative work with ASICS EMEA.
This nomination highlights the success of our automated Placement Tagging System, a tool we developed to tackle a longstanding challenge in affiliate marketing: the lack of visibility into individual placement performance. With this system in place, we’ve been able to triple content investments by gaining deeper insights into how and where affiliate content performs best.
Closing the Knowledge Gap in Affiliate Marketing
Our team started by identifying a key issue that continues to affect the affiliate landscape. Unlike other digital marketing channels, affiliate marketing still lacks standardised tools to track placement-level performance. This has long left brands investing in content and placements without a clear understanding of which efforts are actually driving results.
Affiliate marketing has been operating with a critical blind spot. In an era where data drives every decision, the inability to measure how specific placements perform means missed opportunities and inefficient spending. With our Placement Tagging System, we’ve addressed this issue head-on, giving our client – and potentially the wider industry – a way to move from guesswork to clarity.
Driving the Industry Forward
It’s been incredibly rewarding to see our solution resonate across the industry. As we prepare to share our findings and approach at events throughout the year, we’re excited to continue this conversation and collaborate with others pushing the boundaries of performance marketing.
A huge thank you to the PMA jury for recognising this work. We believe it’s a step forward not just for our client, but for affiliate marketing as a whole. We’re looking forward to the Performance Marketing Awards on May 14th in London.
Congratulations to all the other nominees – these events are a great opportunity to learn from each other when we choose to share best practices.