Otrium
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Year
2022
Industry
Fashion
Objective
Innovation
From plans on paper in to a multi-million revenue generating business just four months later. The success and milestones achieved thanks to unwavering commitment, planning, execution and teamwork between Otrium and AMPC.
Nominated for the Global Excellence Award.
Blitzscaling results.
- Partnerships 150+
- Markets 6
- Days 45
The Challenge
Otrium faced the ambitious challenge of rapidly scaling its affiliate operations to launch across multiple markets within a tight 60-day timeframe. With high ambitions and limited time, Otrium relied on a highly efficient, coordinated strategy that maximized the impact of a small, cross-continental team working across Europe and North America.
The Solution
Otrium’s path to success went from plans on paper to 150+ partnerships live in six different markets across the globe in just 45 days. This was the result of a combined commitment, strategy and execution of what is the equivalent of 14 full-time employees working on one account across both Europe and North America. On top of that, its industry-unique Channel Incrementality Score was built to identify the most valuable markets, segments and partners while maintaining one of the most efficient cost strategies in the digital mix.
- Cross-department
- Intercontinental
- 3rd parties
“Unseen results”
“An amazing team of highly passionate and skilled individuals, that collaboratively managed to achieve unseen results in the partnerships industry.”