AMPC has been awarded Silver in the category Best Affiliate Programme Optimisation at the 2025 Performance Marketing Awards (PMA) in London.
London, May 14th, 2025
The award recognises AMPC’s collaboration with ASICS EMEA and the development of its proprietary Placement Tagging System – an automated solution that provides brands with placement-level visibility across affiliate programmes. This innovation addresses one of the most persistent challenges in the industry: the inability to accurately track and optimise the performance of individual placements.
By applying this system, AMPC enabled ASICS EMEA to triple its investment in content placements, redirecting resources towards the most impactful opportunities. The approach not only delivered measurable growth for the client but also introduced a framework that has the potential to benefit the wider affiliate marketing ecosystem.
The Industry’s Blind Spot
Affiliate marketing has long operated with a blind spot when it comes to placement-level performance. With the Placement Tagging System, AMPC is closing that gap – giving brands the clarity they need to make smarter, more efficient decisions.
For AMPC, this recognition marks another milestone in its mission to raise standards, promote transparency and drive sustainable growth in global affiliate marketing. We congratulate our fellow nominees and winners and extend our thanks to the jury for recognising the impact of our work.