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ASICS

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Year 2024 Industry Running Objective Automation

ASICS, the world’s leading running brand, together with AMPC worked on developing an automated data solution to reach unseen depths of granularity, combining multiple data sources and leveraging the Partnerize adref technology. 

Best Use of Data & Insights – PMA Award.

Meaningful impact.

  • Customer Journeys +54%
  • High-quality Traffic +39%
  • New Customers +67%

The Challenge

A lack of promotional transparency is one of – if not the – biggest challenge faced today in the partner marketing industry. Whilst promotional control and compliance are undoubtedly on the agenda of every affiliate manager or agency, it’s largely focused on identifying fraudulent activities rather than understanding and optimising those high-performing placements. This presents challenges when the levels of a mature program are being reached, posing the question:

How can brands unlock growth in matured partnerships without the need of incentivizing?

+195%

Increase in direct contribution from content publishers boosting upper funnel sales.

+200%

Increased earnings for content publisher by understanding the power of placements

The Solution

AMPC discovered that we are often tempted to invest budgets to secure key visibility during important (sales) periods, without granular insights or understanding of the true value that these individual placements have at partner or agency side. Even when performance data is available, it’s based on an external source of truth that cannot be validated by advertisers. AMPC built a custom incrementality rating mechanism on top of an automated placement tracking solution with selected content partners to identify the most valuable activities.

  • The team identified a common industry trend: media investments are often made without a clear grasp of how individual ads or promotions perform. Affiliate remains the only digital channel that doesn’t track placement performance by default. In an industry where knowledge drives success, we’ve somehow accepted a blind spot – keeping us a step behind most paid media channels.

“Transparant & Educational”

“I absolutely love the dashboard with placement insights. We have not been in a cooperation as transparent and educational as this before.”